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May 30, 2006

Packin'? Best Bags in the World

This is for those of you packin', going "heavy," or otherwise always strapped with awkward equipment such as a camera, laptop, and other assorted pieces of digital hardware that can make your life a living hell.

As a photographer, podcaster, university lecturer, and high school teacher, I gotta lotta jobs, man. All being professions that require either electronic equipment and/or books, books, books – I also could have a lotta bags.

The problem is that if you have more than one bag, you will exhaust yourself much faster than if you have a single, all-in-one solution. I used to solve the problem by carrying what I think to be the best equipment bag one could find, the Lowepro Stealth Reporter 650AW.

52763386.Lowepro Stealth Reporter 650Aw 1D


Now, this isn't my bag, baby, but you get the point. You've got multiple compartments for whatever you want to put in there, a laptop pouch in the side, and it purposefully doesnt' flash the fact that it's a "camera bag" to random jokers to come and steal. It's soft and crumply on the outside, but has firmness on the inside, so it's a good balance. You can get a slightly smaller version that makes it look even less "camera baggish." By the way, there's a hidden slot that holds a rain cover. When you're in monsoon season in Korea, that really comes in handy. Also, the thing that was the kicker for me, and what you can see in the right-hand picture, is a zipper on the floppy top.

For those of you who are constant shooters, having to open your camera bag's top all the time is a major pain, which ends up making you leave your bag open, which is majorly stupid in the event that you fall, or are in a crowd and can't always pay attention to your bag. The top flap is just that – a flap – so the top of the bag is pretty unprotected. But for those of you on the go and in the know, you already realize that compromising on the top is fine. If you want to ship the bag – but you'd never do that anyway, since why on God's green earth would you ever check your camera bag through as checked luggage?! – you'd get another bag. For street shooting, being able to go "zip" and pull out your piece in a split second and then "zip" it closed to you can concentrate on what you're doing – man, there's nothing better.

Now, I hate saying anything bad about this bad, because there's really nothing bad about it. The only thing is that it's a camera bag, and not designed for anything else. So it's not the bag's fault. But I started needing to carry around a lot of books and papers after around 2004, so suddenly, I felt the need to ditch the 2-bag, ad-hoc solution I had come to. And I had also developed a knot in the lower right part of my back, which grew up from having the bag always hanging from my left shoulder. Ouch.

So I went around looking for the perfect backpack solution. Problem is, most photo backpacks are made for trekking and keeping your equipment warm, dry, and safe. I didn't need that; I wanted relatively safe, accessible, and laptop-ready. That was a tall order. I went around Chungmuro looking for just the right bag, and my old trusty place – which has a LOT of bags, by the way – didn't have what I was looking for. But because they're the BOMB, they recommended I go to another store that they said would have just what I needed.

Stealthaw Right OpenWhen I did, I was bemused to find myself staring at another Lowepro Stealth series bag, but this time in backpack form. Not only did it have a main zipper that allowed the entire bag to be opened like a clamshell (meaning you can access it, by adjusting the two zippers, at any point along the sides and top of the bag), but there was a full-protection laptop case that is removable and usable as a standalone laptop case, with included strap. Fuckin' A.

It might be hard to see from the picture, but you can see the laptop case that sits at the bottom of the bag, on the lower layer of two, with three open pouches sitting atop it. It's attached via Velcro to the three pouches sitting atop it, so that it becomes one unit, important so that things don't shift around. I never take the laptop pouch out, but it's a nice feature and a moneysaver in case you will occasionally lug equipment around but are in need of a laptop case. The case is minimal, meaning it's a semi-hard case that's just big enough to hold a standard 15" laptop, but nothing more. Feels tight and light under the shoulders.

On the second, upper layer of the two is a space I use for books, documents, and other flat objects. It's made a flat space by the shape-defining laptop pouch beneath it, and it's nice to have a who separate layer to use. Now, the outer part of the laptop is just the material of the bag itself, meaning no padding, that it's soft and crumply. This is a good thing, since I think the designers knew that you generally aren't bumping into stuff hard enough to damage anything, and that if you are, you shouldn't be using this bag, anyway. I keep my accessories (digital recorder, wires, clips, mics) in the outer pouches and have never had a problem. I get bumped by the occasional ajumma or sometimes find myself in a crowd, but I've nevr been bumped hard enough to even think about my equipment. I do, however, treat my pack with care when I sit it down by putting it down upright and leaning the front part of the bag against the back of the seat (so it's not exposed); I never lay it down on the bag's face; that's just stoopid.

Stealthaw Backpack 3-1

It's got serious pockets, for film cases and whatever you want on the inside – the film pocket is a little thick and stiff, which makes me suspect: x-ray protection? Haven't looked into that, but why would a photographer – if you're still a dinosaur shooting on film like me – ever not check film separately in an airport security check, anyway? Right? RIght.

By the way, that little flap on the upper part of the bag actually does flip up, is lined with thick plastic, and is just big enough for a phone battery, extra memory card clips, or business cards. Don't have to go digging around in the bag! And the very, very well-made straps can be connected across the front and they each have a small strap to which you can attach additional Lowepro accessory pouches. Smaaaaart. But on the extra pouches – you'll look like a dork. I have two and have attached them (cellphone, auxilary point-and-shoot, one on each strap). But you WILL look like a dork. I got all trussed up and looked in the mirror and immiediately proceeded to take off the accessory pouches. They also get caught in weird ways when you are taking off and getting back into the bag. Unnecessary.

In my bag (the picture above isn't mine), I've got, at right this very moment, the reading packet for my 외대/Waedae class, around 6 DVD's, a packet of documents for my visa (just got it renewed today – yay!), my 35mm Canon with large wide-angle lens attached, a digital camera, hairbrush, cologne, iBook and adaptor, several dime novels I'm showing to the class, packet of bankbooks, passport, and iPod in the outer pouches, as well as exposed and unexposed film. In the mini-pouch, I've got business cards and extra cellphone battery. I'm packin', baby. Also, there's a secret rainpouch on the bottom that doubles as a bit of padding. Smaaaaaarrrt.

And even when I've got this much equipment on heavy days like today, the weight distributes very nicely – it's one of the most ergonomically well-designed backpacks I've ever owned – and I've owned and abused a lot of bags. My first Lowepro (the shoulder bag) still hasn't developed a rip or tear, and the metal rings have seen enough wear that they're worn halfway through. There's a lifetime gurantee on these babies, and I've pushed them as far as they can go. I wore the shoulder Lowepro every single day for three years – I even went to the bathroom with my baby when I was outside – and it's still pumping, although in partial retirement because of it's newer backpack relative.

The cool thing about the backpack is that I can have easy access to the laptop by sliding the zipper open just enough to access the laptop pouch opening (reference the upper picture to see what I'm talking about), so it's ZIP, SLIDE and I'm laptopping and SLIDE, ZIP and I'm out da do'.

Even if you're not a photographer or gadgetronic gearhead, if you carry a laptop and other pieces of equipment, you might think about this pack. Also, going backpack and using both the straps is the best thing you can do for your body if you're going to be carrying around that weight anyway. The more evenly you can distribute the weight and the closer you can get that weight to your body (without a bag hanging on one side and wanting to swing its weight around such that you have to unconsciously hold it), the better off you'll be.

Seriously – having all your crap and two free hands is like a blessing from the gods.

And a preemptive no I offer any surly, cynical readers – I don't work for Lowepro, own any stock with them, nor benefit from singing their praises in any way. I just appreciate smart, well-thought out design. These people are helping to save my back!

I love you, Lowepro!

(And yeah, that's my first Lowepro shoulder bag helping cast the shadow in my logo at the top of the page!)

May 29, 2006

The Seoul Essays IV: To Hell and Back

[Working draft of chapter 4 and the ending to the book! I have to get something to the editor by today, so I'm posting this 90% finished (a section to flesh out in the middle, a few images to scrounge up, and some proofreading to do) – but I have an ending! Yes, it's first draft and has typos, but I'll be giving it the once-over within days.

And no, you're not hallucinating – Chapter 3 has not gone up yet, but it will within the week. This book is getting first-draft finished this week, come hell or high water! Any suggestions or comments will be very appreciated!]

PASSIONS OF THE NIGHT

At night, the streets and spaces of Seoul becomes quite a different kind of "playground," one which remains comfortably out-of-sight and out-of-mind for many of this city's early sleepers. After night falls, and especially after around midnight, balloons go up, neon signs on portable trucks are lit, while men in dark suits with red faces stumble about laughing and joking loudly, streaming into places that cater to the darker, more elemental desires of the human psyche.

Drunken Mess 

Seoul nights are marked by drink, song, and the press of flesh for sale. For better or worse, Seoul – as is true with most urban areas of Korea – switches into a new economy driven mostly by the consumption of carnal desires. Some economists might call this a part of the "shadow economy" while a political scientist could call this a part of the "informal" economy or nodes of control. Some might even call them the "play spaces" of an older economy, one that many people would like to be rid of, preferably without having to look it in the eye, or confront the large role that this shadow lifestyle has taken in Korean life.

By the end of this chapter, most readers will be more than ready to think about moving out of "the passions of the night" and back into the warm, reassuring sunlight of the day, where reality tends to be more comfortable, where it tends to resemble the world your parents and the schools worked so hard to present a certain kind of world. It is the world that most people think of themselves as inhabiting, the overt, obvious world that is easy to acknowledge, easy to see, easy to explain.

But there is another world, one harder to see, and much easier to want to ignore. What is perfectly obvious to the outsider – me, the American whose culture is relatively quite conservative about sex and liquor – is often something to which everyday Koreans are often completely, willingly oblivious. To ordinary Korean people who don't tend to walk around thinking about "Korea" all the time, these are the bars, night clubs, barber shops, room salons, "business" and "미인" clubs, and red light districts; there are also the connected businesses that support the main industries of night life, as seen in the many all-night restaurants, street stands, convenience stores, and the huge clusters of "love motels" that charge by the hour, situated around any large university or other area where people are out at night.

<INSERT FANCY LOVE MOTEL INTERIOR SHOT>

- the carnality of seoul night life is defined in the lack of limits, the basics of painting the town truly red, for better or worse: liquor, women, and places to play.

- in seoul, there are more places to imbibe liquor than there are probably in the entire Midwest put together.
- In many of these places, there are also women whose express purpose is providing the social lubricant when needed
- not surprisingly, near any of these places of music, drink, and women are places to consummate all kinds of acts
- Often, you have to look closely, either  the kinds of service are not merely the traditional types of sexual services, but rather are all kinds of sexulized services, and the obvious availability of them is also quite surprising.

- america, as much as many koreans mistakenly think is a "liberal" culture, has many Puritanical limits

- public drunkenness, bars close at 2AM
- red light districts? room salons? as if.
- hostesses? you bring your entertainment with you.
- no affiliated industries of 대리운전, most cities don't have readily available taxis,
- the landscape is generally not punctuated by loud shouts, cursing, or fistfights. Generally, vomit is only visible on the sidewalk in the morning around college campuses, and there aren't businessmen sleeping on the streets, surrounded by last night's piles of trash left by the late-night crowd. One might see similar scenes on New Year's Morning or after Mardi Gras in New Orleans, but almost every night is a limited version of these celebrations in the neighborhoods mentioned above.


<INSERT POST-VOMIT SHOT>

One might think a foreigner to be the last person to know something about the innermost circle of Seoul's "Hell," but one thing that many Koreans haven't thought about is that fact that it is the foreigner's very separateness, that allows him or her to often be the unlikely observer, chronicler, and holder of secrets.

In addition, it is easier for a foreigner who speaks Korean to enter sensitive social situations, or deal with people who otherwise might not trust talking to a fellow Korean, especially when it involves something about which general society might judge them harshly or negatively. The homeless man, whom I accidentally bumped into and entered into conversation with, assented to pose in this photograph after I simply treated him – probably for the first time in a long time – as just a normal person.

Homeless And Halmoni

He started confiding in me and talking about no end of things in his life, not simply because he was "crazy," but because I think he saw me as outside of the world he knew. I also found it easier to talk to him, since in my own culture and society, I don't recall ever having had a conversation with a homeless person beyond forced smiles and feeling extremely guilty about wanting to end the conversation as quickly as possible. I also found more difficult to emphathize with the angry elderly lady who was following the man around, yelling and chastising him. She was indignant that he was "lazy" and living off of the discarded waste of others here, at this first "Hi Seoul Festival," where I saw many homeless people wandering about, finding large amounts of uneaten food in the trash cans. Here, I simply asked the man if I could take his picture – he gave me permission and seemed to warm up to me simply because I treated him as a human being.

This is one reason anthropologists are more effective outside of their own cultures and why, as I mentioned previously, they are encouraged to leave their own cultures to do their field work. In some ways, as an outsider, access to the inside is difficult; but in certain other, more important ways, access to the true, inner core of a culture, where the dirty secrets lie, is actually far easier.

The most problematic and perhaps deeply embarrassing parts of any culture are usually kept wrapped tightly beneath layers of social taboo and willful ignorance of that subject. In America, the pain related to the subject of race is difficult to talk about frankly, so many aspects of it are as controversial as they are taboo. This is one reason that in America, race is a favorite topic of comedians and movie comedies; many Americans are, deep inside, quite uncomfortable about the subject, so it is often as source of embarrassed laughter and shocked expressions when certain obvious things are pointed out that everyone thinks about, but which most people find too embarrassing to say aloud.

[TRANSITIONAL PHRASE SETTING UP SEX WORK AS THE THING THAT KOREANS DON'T LIKE TO TALK ABOUT]

The Korean media was abuzz with the issue of sex work from around 2004, when the Special Anti-Prositution Law went into effect and Korean society was witness to the protests of sex workers in front of the National Assembly; it is only now that the noise of postured indignance and moralizing has settled back down into the normal, willful ignorance of the subject. It was just after that that the Korea Herald asked me to do a photo story on the aftereffects of the law; I was surprised at what I found, as well as surprised at how little Korean people actually knew about what one could argue is one of the key social problems of modern society, albeit a problem that masks itself very well. I think that the reason it flies under the radar of many Koreans in everyday life is not because it isn't there, but rather because it is so pervasive that one can't continue to be struck by it all the time. Humans are socially adaptive animals; the socially distasteful idea of sex work in society is like a bad smell you come across when stuck in a room you can't leave – you simply adapt and soon cease to notice the smell at all.

This is not to say that most Korean people are not aware of the fact of sex work in Korean society, but rather that people tend to not want to recognize the social pervasiveness and ubiquitiousness of what is undeniably a social institution, as well as a major part of the national economy. Both are undeniable facts, obvious to anyone who has been keeping up with the government's own conservative statistics, or who keeps an observant eye opens when walking down just about any street in any town in Korea; from barber shop to room salon to business club to sauna to "sports massage" parlor to neighborhood hostess bar to out-and-out red light district, it is hard to find a street where sex itself, or value-added sexual services, are not offered in some form. But even if one is able to deal with the reality and enormity of the industry, most people are still in denial that a lot of men and women are involved in a thriving, sex-based economy.

10A 7B Cigs Liq Girl
The three common "vices" go great together.

Most people, understandably, find it hard to personalize the stories they see in the newspapers or on television, and do not want to consider the fact that it is may be their daughter or sister, or perhaps their mother, aunt, or even grandmother might have been involved in this industry at one time in their lives. What makes this fact obvious is the way sex workers are treated by the Korean media: we generally only hear about the extreme cases, in which women are hapless victims, who don't resemble "anyone I know." They are simply "pitiful" or alternatively fallen women, in need of help and sympathy in the former case, or derision and contempt on the other. These extreme representations avoid the fact that many of these women are largely somewhere in between the tragic cases, and that many of the women are motivated by the same emotions and material concerns that any drive you, me, or anyone else.

These are women making a living, and in the views of every single woman interviewed for the photo essay I originally published in the Korea Herald, they don't think of their work as fundamentally different from the way you or I makes money to put food on the table or pay their bills. That is one common view that all women spoken to in relation to this piece made, which they claimed was echoed by everyone else they know. One common reaction I received was one of great hostility and suspicion, especially when I introduced myself as a "reporter" for a newspaper; they were largely quite angry with the way the Korean media has dealt with this issue, which made my initial interviews quite hard to carry out, and this story nearly impossible to photograph.

There are so many different kinds of sex work, and accordingly, various kinds of sex workers, in Korean society. My first and most useful informant was, surprisingly, a woman who owns a bar in Itaewon's infamous "hooker hill," which would be the easy and expected place for the foreign photographer such as myself to start a story such as this. Ms. X, as I shall call her, was helpful because she had the most perspective on the issue, both in terms of the fact that she was in her late 20's, as well as because there were specific reasons why she did not want to enter the much larger and more lucrative Korean-oriented sex industry.

Ms. X described sex work in Korea as being of two main types: that having to do with "entertainment," with sex as an option for the girl to make extra money (most bars or hostess positions), or as a straight sex-for-money relationship, such as is found in a typical red-light district. Ms. X had worked in the American-style "entertainment" end as a "juicy girl" for most of her 20's, earning money from customers by making 50% on every 20,000 won drink a male customer bought her. "Juicy" bars are generally only found in places such as Itaewon, which caters to foreigners.

46060019-1

The Korean-style "entertainment" establishment that is not to Ms. X's liking generally involves drinking prodigious amounts of alcohol with male customers who tend to come in large groups. In most room salons, "mi-in clubs," business clubs, etc., the women don't have a choice as to which customers to take, and according to Ms. X, tend to be far more demanding and disrespectful of their hostesses, as Korean men tend to drink far more than American men in their socializing, on top of the fact that Korean men tend to come in groups, whereas men come either singly or in pairs. In both cases, women make their only money from the actual premises based on the drinks they encourage their clients to have. but in the Korean-style case, drinking/hostessing establishments give the workers a flat fee for the group, usually in the range of 30-50,000 won, whereas in places catering to foreigners, the money is a 50/50 split for every drink purchased, with no upper limit. So the woman working for a Korean place is saddled with the burden of constantly drinking large amounts of real alcohol and having to make her money from "the second stop" - going somewhere to have sex with the customer for usually a couple to a few hundred thousand won.

The Koreans-oriented room salon girl, in order to make any decent money, needs try to stay sober while as a rule convincing the customer to go out for sex after drinks, whereas the foreigners-oriented "juicy girl" makes the most money drinking "special" (read "non-alcoholic") cocktails while encouraging their clients to spend their cash on buying as many drinks as possible. Sexual services, if the "juicy girl" actually wants to offer any (some, she tells me, do not ever or often leave the bar), are occasional and usually involve a returning customer, or a customer who has spent an inordinate amount of money on drinks.

46070028-1

Of course, there are places that offer straight sex and really only use the bar as a front, but most of the money in Itaewon is made on drinks, drinks, drinks, with sex as an option if the girl is willing and the price is worth it. In the Korean case, the game involves trying to imbibe as little alchohol as possible while trying to not appear to be doing so, even as you encourage the client to drink more. But there is no direct financial incentive to drink more, or even to get the client to do so, after having received a flat fee for the group, and the real money is made by leaving with the customer, in which case all of that money is the hostesses' to keep. Ms. X is a "juicy girl" who saved her money and bought out the owner of the bar, so she keeps all of her drink tab, since she is the owner and operator. She has another female friend working for her during the days, of whose cut Ms. X keeps an unspecified amount.

But what of straight sex-for-money? What of the many and much more typical red-light districts that are exclusively for Korean men? I spoke with Ms. Y, who is in her early 20's, lives in a small town in the southern part of the peninsula, and was frank about her reasons for entering into the more direct style of sex work, the red-light districts found in almost any medium-sized Korean city as well as all over Seoul – Cheongnyangni, Miari, Yongsan, Yeongdeungpo.

 Hanhakmoon Findingkorea Finding-Korea10 Images Yongsan Redlight Drunkard.Bmp-1

My talk with her was brief, not to mention expensive. Her room, which she said is typical of many and any others these days, was surprisingly spacious and clean, albeit suggestively red. I had about 15 minutes to talk, since that's about all the time I'd get as a customer. I decided to get right to the point and broach the big question of how people generally got into this kind of work – was she in debt, were there cases she knew of women trapped in debt bondage, or perhaps even women being kidnapped from the countryside? Her reply was a dismissive laugh, whereafter she chided at how ridiculous a notion that was. Perhaps such things were true in the 70's or 80's, and you heard about such cases sometimes in newspapers, but there are so many women wanting to work in red-light districts that there was no need for such ruthless recruiting.

 Scribblings Of The Metrop Red Light Room-1-Tm 1

A panoramic photo-stitch of Ms. Y's room.

Contrary to what many people want to think, there is such a high supply of women wanting to do this work, with the competition to attract and keep the best girls so strong, that women scarcely needed to be coerced. In fact, her room and all the furniture in it was completely free and part of a package deal, such that women could walk in off the street, not pay a dime, and start earning money for herself and the house. The way she described it, supply was so abundant that it was in everyone's best interests to aggressively recruit with clean, fully-furnished rooms.

Ms. Y laughed off the "Special Anti-Prostitution Law" for what I already thought it was – a show for the media and the public, after which it was back to business as usual. Brief talks with a few other women confirmed that the crackdown had scared a few girls away and briefly kept recruitment down, but it was apparent that it was business as usual in the major red-light districts around Seoul.

Ms. Y explained that most working girls lived and worked in their rooms, with a day off once a week. Girls came for all kinds of reasons, from supporting family members back home, to paying off personal debts, to wanting to gather capital for starting their own businesses, or for no particular reason other than make a lot more money than they could otherwise. "That doesn't happen anymore" she said, snickering as if even suggesting such a thing was utterly ridiculous. "There are so many girls wanting to come to do this work - why would you have to force them?"

200603261050-1

The sign warns customers to "Watch your head."

She continued to emphasize the ludicrousness of the notion that anyone was forced into this sort of work anymore, before proceeding to explain her own circumstances. In her case, her mother had become hospitalized, so she had made the decision to come to Seoul and earn the money to cover the ongoing bills. She had been allowed by the house to adjust her schedule to three weeks on and one week off to travel back home, so she lamented the fact that she had no rest days for that long stretch of time. In the end, she seemed to be implying with her answers, as well as through her expressions and demeanor, that it had been a financial choice, albeit one inevitably influenced by circumstance and the social reality that she was able to easily make more money through sex than any other kind of labor, but she did not equate this with not having had a choice.

This brought me to think once again about the issue of supply, which is positively staggering. The Korean government's own late 2002 estimate places one million women engaged in sex work at any one time, which is almost unbeleiveable until one remembers that it would take a high number to support an industry that was 4.4% of the GDP, which is more than is constituted by forestry, fishing, and agriculture combined (those three industries make up 4.1% of the GDP). And this is a conservative estimate, based on the of formal places of prostitution that can be tracked, in terms of numbers of workers and estimated revenue; other, less trackable forms of informal prostitution are still nearly impossible to quantify.

9B Gongduk Callergirl-1

An old-fashioned "Phone-in rooms" are where men go to small rooms to receive calls and female "freelancers" call in to meet the men. Such stickers are not obvious, but often plastered all around neighborhood telephone poles and bus stop signs.

When one realizes that these statistics easily translate into something from 1 out of 10 or even  1 out of 6 adult Korean women having worked in the sex industry at the present moment – and this goes without mentioning the number of women who might have worked at any point in their lives – the social implications of these estimates simple take the breath away.

What seems apparent in this whole public discourse about sex work and its treatment as a "social problem" with a clear and concrete solution – public crackdown and a "zero tolerance" policy – is just how unrealistic and ignorant of history it is. Obviously, sex work has become as important a part of the economy as any other "legitimate" one; more important than even that, it is an integral part of everyday culture as well.

Unfortunately, the Korean media treats the issue as they do any other – superficially, and represented through atypical and extreme examples that work better to spice up the story than convey a more realistic slice of reality. Political groups use the issue – and the women – as alternatively whipping boys or sad sob stories that further their own agendas. What is really being ignored is the very culture that legitimates sex work as a part of everyday life, or the use of the female body to sell everything from bread to even toothpaste – as something that has been completely normalized.

Whether sex work is "good" or "bad" is not the crux of concern here, but it would seem that this is the only truly interesting aspect of the matter, and is the only worthy question of consideration for anyone truly concerned about this issue. What does the fact that there are more sex workers than schoolteachers mean for society? What should one make of the fact that it is easier to gain employment as a sex worker through a neighborhood jobs circular than it is to get a job in McDonald's? What of the fact that, anecdotally at least, some significant amount of the capital that goes into starting "legitimate" businesses in Korea can actually be traced back to a women working on her back? This leads us to the big question: How does this affect men's views towards women in general?

200603261053 1

"Marry a Vietnamese virgin" proclaims this banner, common on street corners and residential areas throughout Korea.

What these questions speak to – as well as the several people interviewed for this article – is the fact the "social problem" approach to this issue becomes an exercise in futility when we, as a society, simply morally condemn all sex workers, or the industry itself, or even the police forces and government agencies that protect and regulate this trade in sex for money. The problem is deeply structural – it is not a matter of mere morality, or one of passing new laws, or having temporarily enforced, zero-tolerance crackdowns. In order to deal with this deeply-rooted structural problem – one that is also a major underpinning of both the economy and culture itself – it is most useful to contextualize this issue – or the cases of the girls with whom I spoke for this piece – within a much larger picture. One must see the problems as they are linked together, rather than simply scrutinize the smaller parts of the equation.

For example, one might consider the fact that Korea ranks 63rd out of 70 countries measured in the United Nations' commissioned  Gender Empowerment Measure (GEM), which is calculated based on the number of women in actual positions of economic or political power. Just to give this statistic some context, the US is ranked 10th, Japan is ranked 44th, Thailand 55th, Russia 57th, and Pakistan 58th. The only other countries that actually managed to score behind Korea were all places in which women's inequality is overtly and sometimes even brutally enforced; in ascending order of GEM rank: Cambodia, where domestic violence is not even legally a criminal offense, comes in right behind Korea at 64th. The United Arab Emirates, where a man can still legally take up to four wives, is 65th, and Turkey, where "honor killings" of women who have had the audacity to be a victim of rape are still often committed by male relatives of actual victim, takes the 66th spot. Sri Lanka follows, with Egypt, Bangladesh, and Yemen bringing up the rear, last out of of the countries measured.

Does this statistic really have absolutely nothing to do with the high rate of state-supported, socially sanctioned sex work in South Korea? Does it have nothing to do with the fact that appearance is still, realistically, the key factor in most women getting jobs, all other factors being equal? In many other developed countries, including the United States, requiring pictures on resumés, or even asking to indicate age, place of birth, ethnic origin, religion, and marital status is illegal and is the grounds for lawsuits if asked for. Is it really surprising that in a country in which the sale and importance of the woman's body plays such a large part of the economy and culture that even the Ministry of Gender Equality has not even addressed this obvious issue?

Too Old
"Too old," as the handwriting at the top of the note says.

If the sex industry is as much a part of Korean life and the economy as any other, then what seems important to consider are the demands of the sex workers themselves, echoed in the comments of all those interviewed for this piece, to be treated as what they are, for better or for worse – integral parts of the economy and culture. If someone has a bone to pick with the ramifications of this on greater society, it seems wiser to call into question the overall position of women in society, the legal and structural factors that create gender inequality and sex discrimination, as well as the overall societal attitude that so disproportionately values consumption of the female body over any other kind of work that a woman does and can do. If one wants to address this so-called "social problem," the best strategy would seem to involve ceasing to focus on individual cases, and instead squarely address what is a macro-level issue with macro-level solutions that speak directly to the problem of women's overall status in Korean society, as opposed to alternatively demonizing or lionizing the cases of individuals for the sake of news ratings or use as a whipping boy for one's moral agenda.

INTO THE LIGHT?

"Light" is often the metaphor for talking about the future; Korean media campaigns and propaganda slogans often talked about the "bright future" linked with an open heart. I am of two minds about the subject; I believe that the future of Seoul and Korea indeed to be bright, but that with every silver lining, there is a hidden price.

moving from golmok to "playground" to where? There are, of course, the many places where people live, and people have made great effort to combine the seemingly contradictory goals of cramming as many people as possible into a given amount of space, while making it a space humans would actually want to live in. So city planners and apartment engineers build up, seeming to try and reach higher and higher away from the gritty reality of the ground.

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Old Seoul overshadowed by the ever-encroaching presence of huge apartment complexes.

But there seems to be a price paid for Koreans' sudden obsession with everything modern, new, and branded with names of seeming wealth, status, and power. As an outsider, as someone who comes from a country that has naturally developed into its industrial and economic power, I see something else that comes with the  nouveau riche naming of apartment buildings – "Golden" and "Mansion" and "Palace" and "Tower" and "Castle" can be combined in any way you like, along with specific words that connote feudal status, such as "Noblesse" or "Noble" or "Rich" or "Intelligent." The furniture that Koreans tend to buy seem like a veritable parody of the concept of luxury, a hodge-podge of European baroque gaudiness and a tribute to conspicuous  consumption.

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<INSERT: Artist's conception of the Tower Palace Apartments.>

The very spaces of the city have come to no longer resemble anything Korean. And perhaps it is too simple to glibly call this "Americanization." I think it's something more, perhaps the first steps to a truly global culture that America and other capitalist democracies came to define first. The future is indeed fun, since I'm told that Starbucks tastes better, movies in a Megabox theater are punchier and more dynamic, the comfortable cars of Hyundai, Daewoo, and now Samsung have smoother rides than the sputtering, manually operated vehicles of old. Maybe this move "forward" is inevitable? But need we do so in this way?

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Why do corporate visions of urban spaces and reality have to dominate over others? What about the democratization of the landscape? Is it not tragic that the spaces that come to define the boundaries of all our activities are largely not created by most of the people who occupy them? In democracies, we tend to find it important to participate in the choosing of our political leaders. We expect to have a say in the people we associate with, the freedom to move about and travel, and revel in our freedom to define our private spaces.

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But do we ever think about the fact that we have little knowledge of who determines the shape of the majority of the public spaces that define our lives? Do we ever think about the fact forces beyond our control have effectively turned most human interactions into required acts of consumption? When did we give our permission for this? Did we even realize that this happened? Every day, we give our tacit consent by meeting, eating, and conducting business in the "playground" of consumption, while agreeing to live in the ultra-modern, yet lifeless and sterilized utopia of glass and steel, living an automated and electronic life of convenience. 

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In one essential way, we have become like ants in a colony, placing little stock in the importance of thinking about the meaning of the spaces around us. Much of our feelings of a lack of control and ownership of our own work is summed in the old American quip, "Hey, don't ask me. I just work here, man." In modern, super-fast, high-rise Korea, it may have gone a step further: "Hey, don't ask me – I just live here. I don't make the decisions."

Still, there is a certain saccharine pleasure in the mass consumption even in the corporatized and commercialized atmosphere of urban culture, the tension between the old sensibilities and Korean personality that are the legacy of times spent living in the golmok, which conflicts with the newer attitudes created by a new Korean affluence and obssession with things "luxury" and "comfortable."  Within this whirlwind of change, you have both the disappearance of individual choice that comes crashing up against old-fashioned Korean dynamicism that makes Seoul a truly "interesting hell."

This is what will really mark the beginning of the end of the "old Seoul" – the remnants of pre-development Korea that was and is a welcome counterbalance to the ever-encroaching invasion of glass, steel, and plastic. Yet, it is not the materials themselves that spell the doom of everything that makes Korean city culture unique. It is the unquestioning willingness of the city's denizens to knock down all that is old or stained by years of use, or to welcome the corporatized versions of what was once original and individual; the taste of Seoul's food is already becoming notably bland and uninteresting, as the basic ingredients for cooking most foods now tend to come from the same sources, forcing even the most old-fashioned and talented grandmother cooking her favorite recipes to work with the most uninteresting of creative palettes. No matter how talented, even the most inspired artists cannot create well if limited to a few simple colors.

But by the time the taste of dwaenjangjigae/
된장찌개 starts to taste the same everywhere you go, it will already be too late. When the clothes we buy are the same as what everyone else's, we lose something. When we all drive the same cars, live in the same apartments, eat the same food, and even spend our free time in exactly the same ways, and even as our own desires are now largely no longer our own but what advertisers and marketers have convinced you to need and want – where does one define the self?

The pieces of Seoul life that have made it unique, like little bits of heaven surrounded by what people have mistakenly called "hell," are going to disappear. When the street food stands either disappear or become chains, the crooked streets so full of character have been paved over by high-rise officetels and apartment buildings, and the open-air markets all become E-Mart outlets for mass consumption – what will define Korean life so specifically from Japanese, French, Canadian, or American life?

Even Korean movies, now hailed as part of the "Korean wave," have lost as much in character as they have gained in production values, creative marketing, and growing star power. I used to find Korean movies quite interesting, daring, and provocative right after the lifting of heavy governement censorship in the late 1990's. Now, as an American, I have little interest in most of them. If I want to watch Hollywood movies, I'll watch Hollywood movies.


But there is something more than just this downside. One cannot deny the sheer, unadulterated fun that defines Seoul life, Seoul nights. There is pleasure, especially as an American, at going to the E-mart or watching movies at massive cineplexes. Watching the overwrought melodrama of Taeggukki play out on the big screen was almost painful to watch; yet, I couldn't help but shed a tear in one scene, despite the fact that I hate all of that director's films. It's slick, pre-packaged claptrap; but it works.

Many Koreans who move to the US or Canada describe, to their surprise, that these are boring places to live, in comparison to Korea. With America's overall economic development and relatively high standard of living, with that long-developed stability, comes a lack of surprise, tension, or social danger. Korea is a country whose development happened in fits and starts, partially under self-determined, Japanese, and American regimes, against the backdrop of war and the insecurity that followed it, combined with the conflicts and contradictions caused by a rapid, forced, and often violent development regime. Korea gathered its capital through both hard work and borrowing, through means both moral and immoral; individual sacrifice, lack of freedom of dictatorship, gains offered by the US through the dispatch of troops to Vietnam, capital gained through sex work, the exploitation of labor, as well as countless acts of individual selflessness – both good and bad were part of the development story. Both good and bad manifest themselves even today.

So in all honesty, I cannot say that I don't feel a conflicted relationship with the ease of life here, especially as Korea and the world globalize along increasingly similar lines. And yes, there is obviously real, palpable pleasure in the older ways of playing as well, as found in drinking, dancing, singing, and sexing the night away. There is a "dirty" underside to the clean, polished face of Seoul and Korean life. It is, strangely enough, that dark side that gives the one of light a certain kind of meaning. There is a constant, nearly indescribable tension here, one I had never felt before coming to Korea, marked by the dichotomies of old and modern, dirty and clean, corrupt and pure, light and darkness. That tension is what marks Korea's charm, its irresistable new lure to the outside world.

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But there is a sadness, too. There is loss here. As Korea walks away from and becomes more and more of a stranger to its own older way of life – as the cultural memories of the golmok pass out of memory, as Korea becomes more of the 선진국 it has so desperately wanted to be – a certain unique and peculiar aspect of the Korean character is being lost. From the early 1990's to just a little after the now is what I see as the "golden age" of the Korean street, when Korea stands at a fragile balance point between the past and the present, the then and now, un- and over-developed. In a way, it will never be worse and always seems to be getting "better."

Once Korea comes a bit further into the realm of the modern and postmodern, when the rule of law become pervasive and people no longer ignore traffic lights, all wear their seat belts, and don't curse at each other any longer; when the street stands are gone, restaurants are all chains, and we all eat lunch in food courts; when the red light districts are closed, people stop drinking to excess, and the streets are empty after 12 – for many people, Korea will have taken a step closer to being a "heaven," the dream of decades of development. But for all the hard work and feverish effort made to get ahead – without ever asking the question of "why?" – many Koreans will have forgotten all the guilty pleasure of having lived in "hell" along the way.

May 28, 2006

It Ain't the Beverly Palms Hotel, but...

Sometimes, you have to take overt discrimination with a sense of humor. I mean, it happens so much, in small amounts, that you eventually develop a style, a way of taking things that eventually end up being more positive. It's an interesting experience, because since I grew up in the post-Civil Rights US, I don't have to deal with overt expressions of prejudice as much as the manifestation of subtle or covert patterns of prejudicial treatment in society.

What do I mean by this? Well, being the dark body in the water on the water polo team at an east coast boarding school wasn't the result of any discriminatory policies on the part of that pretty liberal and well-meaning school. The percentage of minorities there was about 30% due to heavy recruitment and the existence of one of the biggest endowments (and hence, best need-based financial aid packages) on the planet.

And it's not even about "affirmative action" at this point – how much real developed talent is there versus potential in 8th grade, when most kids are being pushed to apply into boarding schools? My school recruits smart minority kids from the Bronx and Queens, NY, through some particular programs in that fair city. I got recruited through "A Better Chance" which for me, was just a referral service that let me know that boarding schools weren't just a place where rich people send their kids to disappear.

Naw, these kids were smart as tacks but were stuck in some of the worst public school districts in the country, and when given a chance to not have to worry about getting into trouble in the neighborhood, dodging drugs at school, as well as all the other BS that comes with life in places that are simple hard to live in, they blossomed. By the time it came to college, there was much less for anyone to have for affirmatively act for. In a different world, that's the way it should be. But that's another conversation.

But the one thing that was already apparent was the fact that almost all of the folks who were poor, international, or from huge megacities – and these categories often overlap – don't know how to swim.

My old boarding school has an swimming requirement – you have to be able to make one lap, with a real stroke, in a 50-yard pool. Now me, having nominally learned to swim in a YMCA class when I was a kid, I loved the water and even liked diving a bit – but I didn't really swim with a stroke. I doggy-paddled down and back during my test, and was nearly completely spent, having trouble getting out of the pool. "Instructional Swimming" was to be required for me during my first trimester, my choice for the required sport all kids had to take.

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Ahh...the old pool. 25 yards of fun!

I instantly noticed something, though. There were literally no white kids in the class. None, at least in mine. It was full of all the minority kids, as well as a lot of international students, the ones I remember being from China. And on the day of my swim test – a humiliating experience, I might add, having been conducted in huge batches on one day, with most of the freshmen watching each other's not only nearly naked but swimming in front of an audience – I noticed that white people knew how to swim. And some Asian Americans. Of course, this was not a genetically-scripted instinct, and yes, there were a few white kids who couldn't swim a lick, and the Asian exchange students certainly sank like bricks; but for the most part, those upper-class, white boarding school kids were like speed racers in the water. Some were diving off the starting blocks (this was a competition-grade pool) and were even doing flipturns. This was seriously tripping me out.

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Just a recent grab from the alma mater's site – still looks the same.

I was figuring out something for the first time, through direct experience: there are bigger patterns at work here, of which my life has been subject to for longer than I had ever thought about. Life living amongst kids with last names such as Murdoch, Goodyear, and Aga Khan, or even first names like Caitlin, Effie (no, I'm not kidding), and Jackson (that's a first name?) tends to do that to a lower-middle class kid from Ohio.

Also, hanging out with the Black and Latino kids made me realize that I had lived a relatively comfortable life, and that their whole lives brought them into contact with the reality of race. They lived the lives I only heard about in rap lyrics (this was just before the advent of so-called "gangsta rap") and saw of BET (at the time, MTV still refused to play rap videos and Black folks watched them all on Black Entertainment Television). It wasn't a questions of being "more" or "less" black, but more of a question of how much that fact was made to be a hindrance towards being treated fairly and getting a fair shake in life.

I thought my boarding school experience more diverse and educational than any of the living I did in "liberal" Berkeley or college. We kids, from wildly different backgrounds, tended to get on pretty OK. It wasn't perfect, but we at least tended to talk with one another. In any case, by the time college came, self-segregation and the balkanization of identity was far worse than when we youngsters were socio-economically bumping up against each other up in Massachusetts.

So I haven't really had so many "incidents" back home, but became aware of race as it usually plays out in the States – in the patterns of media representations and quiet decisions, such as those made when not hiring people with too-ethnic names, the friend who only sees me as his "black friend" but not me, or somehow never being chosen in certain social situations. I'd gotten a few "nigger!" yells from hicks in trucks and even a bottle thrown at me once, but nothing major. I mean, this wasn't Emmett Till in the 50's or nothing.

So Korea is a trip – I mean in the sense of "trippy" – because I feel "raced" much more here and I have also been subject to overt, negative discrimination. And today was pretty interesting.

I'm walking into the building housing the Sizzler here in Daehakno (Hyehwa Station, Line #4) when an ajussi puts his hand up and literally prevents me from entering the building. I had received this kind of treatment before, on a Sunday going into the Sizzler, but the second time defines a pattern.

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He was telling me not to enter the building. So I angrily inquired, "Why? Because you think I'm Filipino?"

Ajussi replied, "Yeah. Foreigners can't use the public toilets here."

Ooooh. "All foreigners? Or just Filipinos?" I shot back.

Then he switched modes, knowing he done fucked up. He quickly waved me to enter, shove this conversation under the rug.

I decided to go in for the kill, bemusedly remembering one of my favorite and funniest moments of cinema history, when Eddie Murphy played the race card to get himself a hotel room without a reservation, while wearing a "Mumford" sweatshirt:

Eddie: "Don't you think I realize what's going on here, miss? Who do you think I am, huh? Don't you think I know that if I was some hotshot from out of town that pulled inside here and you guys made a reservation mistake, I'd be the first one to get a room and I'd be upstairs relaxing right now. But I'm not some hotshot from out of town, I'm a small reporter from Rolling Stone magazine that's in town to do an exclusive interview with Michael Jackson that's gonna be picked up by every major magazine in the country. I was gonna call the article "Michael Jackson Is Sitting On Top of the World," but now I think I might as well just call it "Michael Jackson Can Sit On Top of the World Just As Long As He Doesn't Sit in the Beverly Palm Hotel 'Cause There's No Niggers Allowed in There!"

Clerk: "We seem to have an opening, sir."

Brilliant, even if I did feel sorry for the clerk. But my situation was a bit different and I didn't feel at all bad for the ajussi, since he was actually discriminating. In the old-fashioned sense of the term, I mean, like stopping brown people from entering the building. Doesn't matter if 99% are trying to use the bathroom and the building doesn't like it – I pointedly asked why they didn't just put up a sign in English, instead of stopping everyone with brown skin from even entering the building? He kind of motioned for me to go on in, wanting to end this little embarrassing exchange, saying that they'd put up a sign. Then I decided, by virtue of having the relative privilege of being an American who doesn't have to fear police or deportation, to pull an Eddie.

"This is racial discrimination, you know!" I said, using my best stentorian tone.

"As a reporter for a foreign newspaper, I'm going to report this, you know. What's the name of this building? Who's the owner?" I demanded, as if I was going to actually do something with the information.

Now, he seemed a bit more interested in the conversation. The fact that I had my big camera on me and large photo backpack was helping. Niiiice.

"No, no. That's not what's going on here at all. We just want them to use the public toilet outside," he replied.

"Then put up a sign," I said again. He said with a forced chuckle that he would. Yeah. Right. We'll see next time, mothafucka.

I left by telling him that I was going to write about the behavior of the 씨티 building's treatment of and discrimination against foreigners. I told him that I would report on his behavior and this building's policies. I am doing all that right now in the "foreigner newspaper" that I publish.

I wonder how Sizzler (contact the home office) and Bennigans (their's too) back home would feel about their chains being in a building that don't let brown folks walk through the front door. I mean, we had those all those late-night restaurants in urban areas that had problems with largely black customers, especially back in the 90's, it seemed, when all the news reports were focusing on it. But no matter how many black punk kids who need to pull their pants up cause trouble in a Friendly's or a Denny's, you can't just say "No Blacks allowed."

And before stopping all people who look a certain way from even entering the building – at least put up a fucking sign.

Yeah, maybe it's not the biggest deal in the world. But if that's the case, how easily would a few angry phone calls put a stop to a lot of petty bullshit like this, stuff that we easy-livin' and easy-lovin' foreigners don't have to put up with? I, as an American, even if I'm mistaken for being Filipino, simply have to flash a little indignation and say, "How dare you? I'm American!" and all the bullshit ends. Even as a brown man, I've got serious privileges over here. And for all you white folks out there who now lay claim to minority status as a racial other in Korea – how 'bout standing up for your new brown brothers and sisters a little? We all in the same boat now, right?

May 25, 2006

Da Kimchi Code

Have you seen it? You know. It. The big movie. Where everything is revealed. Thought you knew about the Bible? Think again.

[Cue ominous music, a low, orchestral, double bass hum.]

"From the best-selling book that changed what we thought we knew about..."

Yawn. Snore. I'm not going to see it. Don't feel the need.

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Speaking of cliché, I apologize in advance for breaking one of my own rules about the use of the Seoul/soul pun or using food as part of titles for Korea-related writing. But "Da Kimchi Code" was just too good to leave lie.

I've been really busy, but that doesn't mean I don't have time to surf the web occasionally and try to keep up with "events and mishappenings" in the world. My readings of the revelations of a different kinds of "code" – through Salon.com's interview – brought me across the ideas of Frenchman-turned-eminently-American Clotaire Rapaille that got me to thinking about writing up a little blog entry; I had good food for thought.

Clotaire Rapaille's apparently the man with his finger on the "reptilian brain" of America - not to mention a few other places in the world – and has 50 of the Fortune 500 companies on his list of clients. He was responsible for America's move to bigger cars when economy cars were what traditional marketing studies pointed to, he was responsible for the PT Cruiser and by extension the other vanity mobiles out there made for the middle-class American's budget...the list can and does go on. He's also the man who got Japanese to drink coffee in the 1960's. He's figured something out.


Q: Why do people contact a Frenchman to understand Americans?
A: The fish doesn't understand the water. Americans studying American culture think that everything is natural. Watching from outside the box can be very powerful.

His upcoming book looks to be interesting, although it has gotten some mixed reviews, as has some of his ideas. Do his generalizations really have explanatory power? A question I ask is whether a micro-level approach and methodology (psychology) can really be used to make predictive prescriptions for large groups of people, even entire cultures? I think Clotaire would say,"Yes."

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[Source: Jennifer Szymaszek, Detroit News]

Whatever the case may be, I find his approach – er, refreshing – and his background and methodology most interesting. As an academic who tries to be careful not to think in terms of predictive generalities, taking such an sweeping approach to explaining why people do things seems a little – naughty. But sometimes naughty is fun, as we know, and even more sometimes, thinking big picture can lead to some useful new patterns in the Matrix that we hadn't seen before.

Rapaille, as a child psychologist and researcher who worked with autistic children, was most centrally concerned with the difficulty such kids have in learning, as their fundamental ability to form basic emotions was damaged. Apparently, we humans start to learn within an emotional matrix, meaning that our early learning experiences always took place within an emotional context. Without the ability to experience emotions, either at all or in that same way as most people do, autistic children have a lot of problems learning all kinds of things, depending on the particular nature of their condition and its seriousness.

In any case, one day in the 1950's, one of Rapaille's students inexplicably brought his father to a lecture. Big Daddy was truly a Big Daddy, as he was an executive for Nestle, Inc. Apparently, Nestle had been trying to market coffee in Japan and had been failing miserably. The apt pupil in Rapaille's class had apparently thought that his prof's ideas about the "codes" that get imprinted when we learn things – what Rapaille had been teaching in class – would be of real interest to Big Nestle. It was.

Rapaille told the Nestle people that they were doing it all wrong. The Japanese are a complete 'nutha people who have absolutely no experience with coffee. Yet here was Nestle trying to get them to drink it in the way that it's drunk in the West, whereas the Japanese already have a drink that serves the same function – tea. There is a deeply-imprinted cultural "code" for tea in that culture, carrying with it many strong associations from childhood, some of the earliest and deepest associations, in fact. How are you going to break that? Rapaille said that you simply can't.

But like any true American-to-be, Rapaille had the solution: Nestle had to write the code themselves. So what Rapaille suggested they do was take it one step at a time and build a whole different code from scratch by marketing coffee-flavored chocolates and candies. The Japanese youth of the late 1950's would associate the taste of coffee with youth and candy and fun – sort of like I think a lot of Americans do with Hostess Ho-Ho's and Twinkies – so when Nestle would begin marketing actual coffee when this generation became adolescents, the taste would evoke a strong feeling of nostalgia and familiarity, instead of puzzlement at this strange new flavor that one might be puzzled as to whether to decide to like. And Japan has apparently gone on to like Nestle products quite a bit.

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That's pretty darn smart, if you ask me. And his lists of successes go on and on, as he broke the "codes" of specific products, concepts, and ideas and helped Fortune 100 companies break the bank. Ole' dude apparently lives in a baroque-style mansion with multiple Rolls-Royces; his level of bling is a constant testament to the accuracy of his readings of cultural codes, despite the criticisms he receives that he thinks in terms of reductive stereotypes and overgeneralizations.

About America, he says it's an "adolescent" culture, obsessed with and afraid of sex, vice, and marked by an exuberant idealism that is all-too-often short-sighted and not well implemented. He calls Americans "doers who don't think" while he looks at his own Frenchpeople as "thinkers who don't do" who enjoy and appreciate things in a way that Americans do not know how to. But France is a "senile" culture in his eyes. If I were to channel his words, Americans are concerned with filling up, getting the most bang-for-the-buck, getting Supersized, whereas the French would rather savor the flavor and would abhor the gorging that Americans do.

"I don't want to know what I'm going to do when I grow up even if I'm 75 because I don't want to grow up. I want to have fun, to be rich and famous now, to play. Now, I choose to be American because I'd rather be part of an adolescent culture than a senile culture."

At least, that's what I read about him. Lotsa interesting ideas there. When he was hired to market research cars for Big Auto Companies, he eschewed traditional marketing styles and simply told them to speak to the "code" for cars in American culture, which he saw as "power" and "domination." Make them bigger, he said, and they will come. And they did. Damn SUV's.

This led me to thinking, "If I were to think about Koreans in pure market terms, how would I do it?" What is, to be vulgar and cliché, 'the kimchi code?'" Let the armchair anthropologizing and marketing begin.

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I won't lie about having some pretty strong notions in my head already. "Proud" springs to mind. "Envious" is another word. "Status-obssessed" is clearly another, one that goes closely along with "insecure" about appearance to the point of being apparently "narcissistic." But in my mind, status in terms of the self trumps any nationalist pride – if something can feed the need to feel assured about the self in a way that makes me stand out in the status game against others, it will sell like hotcakes.

"Really," you say? Let me trot out some examples to explain what I'm thinking.

Let's take Apple's iPod – something dear to my heart. For a long time, that venerable little device couldn't succeed here because it was crippled by the very thing that made it appealing in the States – it's sleek, minimalist simplicity. Korean electronics makers and their owners – of the electronics, not the owners, hehe – are obssessed with fancy buttons, flashing displays, blinking neon lights, and bright colors. Look at Korean cellphones, blenders, air humidifiers, computers, portable radios, etc.

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People like things that tend to proclaim, "I'm fancy and expensive and unnecessary!" Status is linked to this, which can be seen in the nouveau riche naming of apartment buildings – "Golden" and "Mansion" and "Palace" and "Tower" and "Castle" can be combined in any way you like, along with specific words that connote feudal status, such as "Noblesse" or "Noble" or "Rich" or "Intelligent." The furniture that people like a veritable parody in itself, a hodge-podge of European baroque gaudiness and apparent "luxury."

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The Richensia Apartments in downtown Seoul.

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The legendary Tower Palace Apartments of southern Seoul.

 2003 Summer22003 Carmenkass Magazinecovers 2002-03-Luxury-Korea-01"Luxury" as a concept is a new catch-phrase, and there is even a magazine bearing that name. The way the loanword is used in Korean is a bit different than its English meaning, although the general meaning is the same. "Luxury" in English is more of a concrete concept that doesn't necessarily apply to many areas of real life. One can "live in the lap of luxury" or there might people who live a "luxurious lifestyle," but most of the time, these things don't apply to "us" – the everyday people. If it occasionally does – say, on a trip to Vegas or in a rented limo for prom night – we might say, "Wow! This is so luxurious!"

In Korea, 럭셔리 "luxury" is a style. People will see a new piece of clothing or fashion accessory and say (usually half-teasingly)  "It's so luxury!" If it makes the wearer look more attractive in a sophisticated way, or looks expensive, or somehow ornate, that's the word used. And I don't mean when a woman comes to the office in a fur coat and mink stole; I'm talking about nearly any kind of  conspicuously consumed object that can described this way.

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So when marketing objects to Korean conspicuous consumers, "luxury" is the operative adjective. For many objects in America, many of which are not so much status objects – for example, as cellphones are in Korea – people tend to value function; if that function can come with an "elegance" (not in the traditional, Grace Kelly sense of the phrase or the Korean loanword sense, which overlaps with "luxury") of form and function that combines into an elemental simplicity, Americans these days seem to be all over it.

In general, everyday American consumer products are the red-headed stepchildren of industrial design. We have traditionally made boxy cars that just did their jobs, the standard color of stereo compenents was black and the shape boxy, computers were always white or gray, we had exactly three models of phone from Ma Bell for years until she was broken up, but generally didn't complain; the list can go on.

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The original Bell Telephone. Mine didn't look too different when I was a kid.

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 Blogs Images Sfgate Culture 2005 08 26 Phone250X195An American will use a cellphone until its buttons are falling off; Americans need to be convinced to upgrade to new technologies; Americans were convinced to give up their vinyl record, 8-track, and cassette tape players kicking and screaming every step of the way. The DVD was purposefully designed to convince skeptical Americans that it was ok to upgrade: "It'll play DVD's, too." Sony, JVC, Panasonic, and Toshiba all remember what happened to the Laserdisc. Or the "minidisc," which Japanese bought up at the starting bell, but Americans pretty much ignored.  Even better, anyone remember the "videodisc?" Didn't think so. If the Laserdisc was like the CD, then the videodisc was a vinyl record. That format lasted about a year.

 Rcaced
Yes, we had a videodisc player. Suckas.


 ~Alemons Ebay Videodisc-Alien
A videodisc – like a laserdisc...but retarded.

Back to the iPod. Why is this suddenly an "item" in Korea, where the iRiver had been king and was a product wrapped in patriotic marketing – literally – I saw a full page newspaper ad with the iRiver wrapped in a Korean flag and characterized as the last bulwark against the "other" American company pushing Koreans out of their own market. But when the Nano came out, that shit was just too cool to ignore, emblem of American "elegance" in form and function or not. And it was priced to beat even the best ratio of byte-per-buck – to the point that Koreans were finally starting to abandon the age-old complaint about the iPod: "But it doesn't have a radio!" Apple finally addressed this deficiency as well.

 Game Console History Ipod 150Px-Original Ipod 5GbBut more important than anything else, the iPod had become enough of an item of cool – a status symbol in itself – that finally it started to make headway. Even my PC-only system admin at UNESCO – a guy who works in UNIX and maintains his own Linux install just for fun and who had been admiring OS X from afar for its security and UNIX core, who had bought an iRiver just the year before against my consternation – finally bought an iPod. Then another coworker went over the fence. Then another. There were iPods everywhere, and their owners just couldn't stop touching them and obsessing over them. Apple cultists in Korea? Naw – couldn't be.

A case in which status had conquered the gaudy appeal of luxury? Or, could you interpret to the success of the iPod to mean that this was a case of American over-simplified elegance – from a Korean point-of-view – had actually become luxury in itself? Whatever, whichever. Clearly, status and luxury now overlapped, and people are wearing Nanos around their necks. Hey, it does help that they're smaller and thinner, too, since Koreans always complained that iPods were too fat – especially women, who seem to be plugged into a listening device of some type far more than men.

 Public Resources Images Ipod Nano09072005144257But the size and form factor problems are things that traditional marketing can easily figure out, like knowing that buttons on the American versions of Korean Samsung cellphones have to be bigger to accommodate generally bigger American hands. No, the success of the iPod was due to that little something else that explains why iPods have done well from the beginning, which PC-heads who complained "I can get more megs per rambyte and with an iRiver that has more read-write heads per millimeter of Google space than an iPod!" never quite seemed to get.

The iPod just "gets" the code for what Americans seem to want in their portable music players. Form, function, sexiness cum status symbol. We've joined a community of cool, but it's gotta be for a reason. For Koreans, object finally became a status symbol in itself that made it important enough to make people want to buy, which is why certain young people switch perfectly good $700 cellphones every year. And yes, to many Koreans' surprise, the inherent sweetness of the iPod's handling and sheer feel made it a keeper. To put another way, for Americans, the design elegance and sexy simplicity made it into a status symbol, while for Koreans, the Nano made the iPod acceptable enough to allow Koreans to finally "get" the pre-existing status of iPod as status symbol, with the sexy, sheer elegance in function being a deciding factor after the fact.

In America, iPod means design elegance. In Korea, the iPod is just so...luxury!

May 19, 2006

Swamped

Sorry everyone. I've gotten temporarily swamped.

 Oct2004 Swampthing Arcane
I love Google Search. [Source]

OK – maybe it's not quite Swamp Thing swamped.

I've got half a Korea Journal article, another Korean Studies article that I need to do as a special favor to my ex-boss, and then a whole slew of pages to read for another freelance project that I picked up, but had mentally marked the date wrong for.

I've got several good posts I've been either working on and are sitting on my hard drive in various states of completion, as well as a couple of short and sweet ones floating around in my head.

They will appear in finished post form soon enough. Please stick around.

May 11, 2006

Korea Saves the World – or Not

Robotron: 2084. The Terminator. The Matrix. I, Robot. Bicentennial Man. Westworld. 2001.

It's all here, people. Well, kinda.

Once again, Korea is part of the vanguard in a field blazing a path right to the doorstep of humanity's future. Like, umm, human stem cell research. Umm, but this time it's for real.

Korea looks to be neck and neck with Japan on the cutting edge of developing the robots that many futurists and science fiction writers have fantasized about as taking over the reins of control from humanity and alternatively controlling, enslaving, or simply wiping us out of existence.

When artificial intelligence develops to the point that, for all intents and purposes, machine and human interaction is uncomfortably indistinguishable, it will be quite creepy. When this is combined with the technically less challenging task of getting robotic devices or androids as mobile as humans are - whether in the form of walking around and sweeping floors, serving as never-tiring museum docents, or working as ever-eager sex robots (ya'll think I'm just making this up, don't ya?) – then it's going to get really creepy.

 Imagedoll Rui Rui7
Umm, quite scarily enough, she is not real. She's a "Real Doll."

Given the way all modern technologies are and have been used, and combined with existing modes of consumer demand, it should be no surprise when most simple and repetitive tasks that are dirty, demeaning, dangerous, or just plain dull will be replaced by machines who can do the job without tiring.

We'll have robo-servants, robo-docents, robo-laborers, robo-drivers, and the like. We're already looking at the advent of robo-soldiers (Predator drone, anyone? Just don't name the network "Skynet," please, or I'm moving to the mountains and starting guerilla training) and even, ahem, Robocops, courtesy of South Korea. And do you really think that we really won't have some very lifelike, animitronic, love-bio