Welcome to Korea's new international tourism brand!
"Korea, Sparkling!?" Huh? Hmm. Someone's got some explainin' to do, and we've got just the person to do it. Listen to guest Tanya Van Soest of PR firm Fleishman and Hillard do some fancy talking that sounds kinda...convincing, actually.
I attended the pretty spiffy event put on by the Korean National Tourism Organization and got to enjoy some of the spread (lobster tails – they must've really been wanting us to be happy), listen to some non-traditional traditional drumming, and there was even some audience participation.
My attention span and math skills were no match for the trivia game, but a friend from our table did get some recognition as she beat the hell out of the drums in perfect sync with the expert Korean drumming guy.
Does the ability the beat the big buk run in the blood, written in the genes? Sometimes, my dedication to non-essentialist logic bows a bit to such wishy-washy ideas. Well, not really. Hehe.
And despite whatever criticism the brand campaign and slogan may be receiving, the one thing I can say is the KNTO sure knows how to throw a good party. I left wined, dined, and entertained, and I must say that even at my most cynical, I can't deny the good show and effort that KNTO put on. I hope the brand does well, although I'm certainly not one of its biggest fans; but it was a pretty "sparkling" night.
And as for that brand, which many bloggers, including myself, had real fun publicly pooh-poohing – perhaps there is more to the question of context? I mean, add some Enya to the background and sit back with some ginger ale on ice...you just might get in the mood.
Oh, and in the podcast, I would apologize for the Enya, but I know that, deep deep down somewhere, you love Enya. Yes, you do. Come on – we both know the truth. Stop lying. SOMEONE bought her albums, and it wasn't...m...well, OK – I did buy one. And I liked it.
Enjoy the podcast! (To subscribe via iTunes, simply click here!)
Running Time: 14:16
File Size: 6.5 MB