Finally -- cultural contents/branding done RIGHT! Kudos to Mr. Pizza and whomever approved his viral marketing campaign because 1) it's smart and funny, and 2) it is actually going viral. This is much better than the Seoul Metropolitan Government has ever done, and given the present state of how things are done there, a video this witty could never be produced by them or any of the incompetent PR agencies they hire. Sorry, but I've said as much to them, I've tried to tell them, as have many other people.
But they don't listen. It'll just take the smart money (the private sector) to show 'em how to do it right. Maybe 5 years after that becomes the norm, they'll finally listen.
Go, Mr. Pizza!