I love me some Star Trek and always have. I have always thought that people who claim not to like it have either a superficial impression of it or think that anyone who watches the show must automatically be the geeks who we tend to see represented as the typical fan: "Get a life," as it was cheekily put by William Shatner during his appearance on Saturday Night Live.
OK. There are geeky aspects to the Trek. It is quite geek compatible. I fully admit that. The show's takes place in outer space, there are aliens, blinking gadgets, and oodles of techno-speak.
But that's the flippin'-through-the-channels view of the show. If you look under the surface, you'll see some of the best writing on television (the various series have won more than their fair share of Emmy awards), extremely well-fleshed out characters, long-running, consistent, and soap operatic plot lines – all of which mesh together to make for a pretty good yarn. You add on top of that some of the best elements of real science fiction (that being defined against "fantasy" as stories using plot devices of the future society, technology, or other themes that are sufficiently familiar and realistic enough to the viewer to allow a critique of the society we live in today, which is what actually makes Star Wars fantasy, but with the chariots merely replaced by spaceships and swords replaced by lightsabers) and you get some really smart television that asks a lot of questions that are pertinent to us in the now. Good science fiction is interesting, fun, and most importantly – challenging.
That's why the original 1963-1966 series of Star Trek was banned from most Southern stations as too feminist, Communist, and suggestive of too much race-mixing. And there was even a Russkie deck officer from the second season, along with a Japanese navigator, a Black female main character, and an ostensible Scotsman on the bridge. The 1960's viewer was reassured by a cocksure, white captain who didn't take shit off no bad aliens always bagged the babes, but his first officer was a decidedly Asiatic-looking alien half-breed with devil ears. He was the walking, talking embodiment of miscegenation, and he worked on the bridge!
It should come as no surprise, for those of you not up on your Trek trivia, that Star Trek was the first show on television to show an interracial kiss, which got most Southern stations up in arms. Of course, the science fiction was the only possible cover to get it through the censors in the liberal, Commie North as well, since Captain Kirk and Lieutenant Uhura had been under the control of an alien force using them for his own demented amusement. Neither is kissing each other by choice, so the factor of a forbidden, expressed desire for interracial sexual contact is eliminated by this neat plot device. At least it made it palatable, and actually depended on the 1960's viewer's assumption of this interracial kiss as a taboo in the first place – which is what made the moment so decidedly embarrassing for the characters within the plot itself. The characters apologize for not being able to stop themselves and being parties (however unwilling) to the humilating display. Genius.
At this point, dear reader, you must be asking the question – so what the hell does this have to do with Korea?
Well, the fact is, for some inexplicable reason, Koreans hate Star Trek. And I mean DO NOT LIKE AT ALL. So what, ask you? But think about it. For a country that is so relatively culturally colonized by America, in which almost every major genre of any art form is reproduced here, and most anything that enjoys some degree of popularity in the US holds a proportionally similar degree of reknown here, Star Trek is noticably, glaringly absent from the pop culture scene. No DVD's of the television series here, and the movies get almost no play. I saw a poster for Star Trek: Nemesis a couple years ago, and it got only a single night of play in a tiny theater in Kangnam. The only other people there was a couple on the other side of the room, and the woman was obviously dragged along by her man. It was sad, very sad.
I am using one of my favorite shows as a foil to get right at the heart of what is an oft-overlooked cultural pattern in a progress-obssessed society that is so deeply and uncritically steeped in a balls-to-the-walls hyper-modernity, the cracks through which one might look to see the under-layer of a deeper pre-modern web of thinking that lurks beneath and informs everything in the layer above.
What I am saying is that there just might be a reason that this very American cultural product doesn't translate well into the Korean market – because the show, its assumptions, concerns, and core concepts just don't mesh with anything within the Korean cultural framework of the familiar – cultural colony of America or no.
In fact, the reason shows such as Friends or Sex in the City are hits all over the world lies in those shows' universality, as opposed to the specific and peculiar fit of that foreign culture to the American one. The real reason shows such as Star Trek find such little purchase in certain countries (such as Korea) versus others (such as Germany) is because of the fit – or lack thereof – with the mode within which the countries operate, as well as the extent to which those countries match up with the haughty and barely-concealed Americanness of the show. And Star Trek fan or not, one must admit that the show has had quite an impact on American popular culture, and in its several incarnations, probably has the most screen time of ANY show on television. We're talking 29 combined years on television, 10 movies, an animated series, and countless other forms of cultural collateral fallout in the forms of toys, conventions, the naming of Navy and NASA ships, and catch-phrases ("Beam me up, Scotty) in general culture.
If one were to take the standard cultural imperialism analysis, one would expect that the structural power of the core would simply express replicate itself onto the culture of the periphery. In other words, the cultural colonialism of America would leave an impression on foreign cultures with roughly the same proportional popularity, that specific cultural products and phenomenae in the home culture would manifest themselves in similar ways in the cultures on the recieving end – but that doesn't happen.
There are obviously many filters – different mores, values, standards and modes of living, religions – that affect the reception of cultural products. I'm just making the simple argument that because of certain specific factors, some cultural products don't make it over to the Land of the Morning Calm. Space aliens. Shows without a white main lead ("I see Black people!" – shudder). The two most famous public figures of Korean descent in America – the two Chos (Margaret and John) – who would never be able to make the rounds of Korean TV showing why it was they are famous in the first place (standup routines about gay sex and "warrrrshing" one's vagina or the concept of the "MILF" and getting high on a blunt and riding a cheetah to White Castle don't seem like they'd fly). These things are filtered OUT.
Along with this anecdotal evidence, I can also present to the reader the fact that every single Korean national with whom I have watched the show, of various backgrounds and levels of education, invariably have the same reaction to watching aliens and humans interacting as if nothing is out of the oridinary: "Eewww. They're so gross. How can you watch such a ridiculous thing?" Or alternatively – "It's so unrealistic! How can something like that even talk?" The comments are generally variations on this theme. What fazes the Korean viewers is the fact of the aliens' difference and the fact that they look so animalistic and...alien. Most Koreans can't seem to get past the "alien" part, aside from the fact of the plot being in the far-flung future, or the transporter beams, phasers, and galavanting throughout space at "warp speed."
Although watching a bug-eyed "Hobbit" and his shriveled little friend climb a lava mountain with a magic Ring of Power that grants the wearer invisibility and an unnaturally long life, as he's chased by hybrid Elven-Orcs controlled by an evil wizard with a white beard – that's believable – and pretty good drama.
OK - am I being nitpicky, or is there something more under the surface here? When I consider that question, I think about the fact that Star Trek, judged as an American cultural product, is so very...American. It is steeped in the discourses of multiculturalism, collective Western guilt over colonialism, and in the larger progressive discourses of equality and democracy, as expressed in more specific stances asserting parts of a Utopian vision of equality between the races, gender equality, and the rehashing of contemporary issues (e.g. the Bajoran "comfort women" or the unmistakably Israel-oriented critique of the Cardassian "settlers" encroaching on Bajoran lands). Star Trek is unabashedly steeped in the "real" – the pressures and politics of actual human life.
Star Trek is simply more "American" in regard to the way one might define this as a set of ideals that were the basis for every form of progressive "advance" in America – and around most of the world, actually. For better or for worse, whether one thinks of them having come too late or too early, the ideals of equal qualifications for citizenship, racial and gender equality, gay rights, and every other "movement" one might think of involving a group in a disadvantaged position in relation to the white, male, Protestant majority in power – owes its existence to peculiarly American founding ideals.
To the extent that Star Trek's "prime directive" of non-interference with developing civilizations expresses doubt over the guilt of the telelogical notion of "progress" that is responsible for so many of the West's excesses (e.g. American westward expansion, the eugenics movement, or the Holocaust), Korea is still very much caught up in this paradigm of "moving forward" and "development." In a very fundamental way, Star Trek is a post-modern set of discourses, whereas Korea is still caught up in a mix between the pre- and presently modern. I mean, add to the aliens the fact that we have a Black bald captain telling white people what to do, and a woman (!) captain on another Star Trek series – whew! That's enough to be downright confusing to a foreign audience used to watching the one Black dude in the commando unit get killed first, or big stars such as "Big Willie" Smith always adding that special extra helping of blustery Blackness to all his characters. Such is another reason Star Trek might go against the established Western viewing habits of Korean (and other foreign) watchers.
And Star Trek simply looks much more like America than Friends, Sex in the City, Dawson's Creek, Felicity, etc., ad infinitum. Is American still a land of only white folk? And don't even get me started on the Step-n-Fetchit antics of "The WB" or UPN. There's not too much difference between just having some laughin-n-shuffling black faces on TV and good ole' blackface. Either way, I think the power of "The Man" is still much in effect.
But I digress; here's the important point here, I think: A postmodern Star Trek hesitation about the direction of modernity seems to run up against a Korean modern urge to move forward, ahead Warp Factor 9. In this way, the Star Trek spirit is a conflicted one, one that is reflected in the present American moment, in which the urge to "trek" is balanced by an equally strong "trepidation." In any case, even if a Korean viewer might be able to identify with some of these messages, I think that same Korean viewer might never get past a very pre-modern, pre-contact view of the outside world, a paranoid and suspicious view of Otherness. This simple fear of the alien prevents any real (re)consideration of the modern.
In this way, in a worldview unmarked by a Star Trekkian trepidation about the very progress that is the lifeblood of that civilization's existence (the "prime directive" mitigating the urge to "go where no man has gone before"), Korea is a culture in which national pride over the very questionable triumph of having successfully cloned a human being goes incredibly under-questioned. Well, hey – it's another first in the constant struggle to bolster national pride! But, a thought experiment: if it had been a Western nation – say, for example France, the United States, or Germany – that had led the charge to duplicate human beings from srcratch in a petri dish, surely there would have been more trepidation, if only because of the history of the grotesque acts committed in the name of progress in the histories of those very two states.
This is one of my points – why a Star Trek worldview might actually offer a lot to considering the Korean situation; but it is also a clue as to why it might also be taken as silly and irrelevant at best, or at worst, actually anathema to Korea's view on the world.
So one might not be surprised by the Korean view of a very American cultural product. Perhaps in an American effort to express fears of progress and its associated excesses, by involving the alien Other, another palpably real fear of the different and the outsider comes to the fore in the mind of a Korean viewer watching the show for the first time.
In any case, it would be ridiculous to say that Star Trek itself needs to be watched directly by all Koreans, or that doing so will magically make people on the peninsula more moral, further enlightened, or somehow better people.
But – to add to the words of a friend who once said that Koreans are, more than most other places in the world, in serious need of some good-ass weed, I'll say that sitting back and watching some Trek along with that might do a lot more to mellow Korean folks out. Shit – it can't hurt – and surely it's better than importing The Jerry Springer Show and Freddy Vs. Jason.
Am I wrong?
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