I wrote this post about culture codes as they might apply to Korea in 2006, before Clotaire Rapaille's book The Culture Code had even come out, talking about Korea and the iPod, why the codes were suddenly valid enough to make the iPod a hit in Korea. Remember, this is back in the dinosaur ages when most Koreans firmly believed Apple would never sink the unsinkable iRiver market. Ahem.
I repost this as I talk about culture codes now, in 2011, and why I think the Girls' Generation appearance on Letterman won't be the opening of any floodgates, but will be another mere blip on the pop culture radar in the US, a curiosity that will be forgotten, or if remembered, for the wrong reasons.
